This Privacy Policy describes how El Pueblo Mérida (“we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit our website at https://www.elpueblomerida.com (the “Website”).

1. Information We Collect

We collect the following personal information through our website:

  • Contact Information: Name and email address.
  • Website Usage Data: We use cookies and similar tracking technologies to collect information about your activity on the website. This information may include browsing history, IP address, device type, and referring URL.

2. Use of Your Information

We use your personal information for the following purposes:

  • Website Analytics: We use your website usage data to analyze how you interact with the website and to improve the user experience.
  • Marketing: We may use your contact information to send you marketing communications about our products and services. You can opt out of receiving our marketing communications anytime (see “Your Choices” below).
  • Legal Obligations: We may use your information to comply with legal obligations, such as responding to court orders or subpoenas.

3. Legal Basis for Processing

We process your personal information based on the following legal grounds:

  • Consent: We will obtain your consent before using your personal information for marketing purposes.
  • Legal Obligation: We may need to process your information to comply with our legal obligations.

4. Third-Party Sharing

We share your personal information with third-party service providers who help us operate the website and provide our services. These third-party service providers are contractually obligated to keep your information confidential and secure. We share your information with the following categories of third parties:

  • Analytics Providers: We use Google Analytics to analyze website traffic and user behavior. Google Analytics collects information such as your IP address, browsing history, and device type. For more information on Google Analytics’ privacy practices, please visit https://policies.google.com/privacy?hl=en-US.
  • Payment Processors: We use payment processors to process your payments. These payment processors may collect your name, payment information, and billing address. We will only share your payment information with payment processors as necessary to complete your transactions.
  • Marketing and Sales Platforms: We may share your contact information with marketing and sales platforms to manage our sales and bookings.

5. Your Choices

  • Opt-Out of Marketing: You can opt out of receiving marketing communications from us by clicking the “unsubscribe” link in any marketing email we send you.
  • Cookies: Most web browsers allow you to control cookies through their settings. You can set your browser to reject all cookies or to notify you when a cookie is being set. However, if you reject cookies, you may not be able to use all of our website’s features.

6. Data Subject Rights

You have certain rights regarding your personal information under applicable data privacy laws. These rights may include:

  • The right to access your personal information
  • The right to rectify inaccurate personal information

To exercise any of these rights, please contact us using the information below.

7. Data Security

We take steps to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These steps include encryption, access controls, and firewalls. However, no security measures are perfect, and we cannot guarantee the security of your information.

8. Data Retention

We will retain your personal information for as long as it is necessary for the purposes described in this Privacy Policy. We will also retain your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

9. Children’s Privacy

Our website is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13.

10. Updates to this Privacy Policy

We may update this Privacy Policy from time to time. We will post any changes to the Privacy Policy on this page.

11. Contact Us

If you have any questions about this Privacy Policy, please click here to email us.